Observability has become an essential discipline for enhancing business performance and success. In this content, we will analyze real-world situations where organizations achieved significant returns on investment (ROI) by adopting observability practices, demonstrating its key role in business success.
Before diving into practical examples, it’s important to highlight that understanding the real impact of observability in the retail sector requires stepping into the shoes of those who experience daily operations. Only through this complete immersion is it possible to gain valuable insights and make precise decisions. Now, let’s explore the success stories that can serve as inspiration!
Scenario 1: Sales and Reputation Recovery in a Women’s Fashion Company
Imagine a women’s fashion company facing a series of complaints due to checkout failures in both its app and e-commerce website. Errors in Vtex APIs were resulting in lost sales, damage to the brand’s image, and increased operational costs. The situation seemed critical.
Through distributed tracing, bottlenecks and dependencies in the system were identified. Monitoring covered the customer experience in the app, servers, containers, and cloud services, correlating resource usage metrics.
The result? The company regained its sales, rebuilt consumer trust, and optimized its operational costs.
Scenario 2: Fast-Food Chain Avoids Legal Issues
Now, imagine a fast-food chain with over 800 stores that updated the prices of a product but failed to apply the promotional prices across all locations. The data synchronization failure between the cloud and the stores led to fines, lawsuits, and damage to the brand’s reputation. A concerning scenario, right?
The observability team identified the issues through log analysis, uncovering errors in integrations and ETL processes. Tracing revealed problems in the propagation of prices and promotions, allowing for the automatic correction of these errors.
With this intervention, the chain avoided fines, preserved its reputation, and reduced operational costs, proving the ROI value generated by observability.
Scenario 3: Sales and Credibility Recovery in a Wholesale Network
Finally, we have the case of a large wholesale network that experienced a drop in sales at some stores due to stock shortages. This directly impacted their revenues and customer trust. Issues within the SAP environment were identified as the cause, disrupting the flow of information.
The observability team stepped in, monitoring the SAP environment, setting up alerts, and conducting investigations to identify slow queries and resource contention in the database. With these actions, the information flow was restored.
The result? The network recovered its sales and regained customer trust.
Conclusion
These examples highlight how observability can transform businesses, whether by recovering sales, avoiding fines, or protecting brand reputation. Investing in observability yields significant returns, with improvements in operational efficiency, customer experience, and decision-making quality.
At SpecialOne, our approach goes beyond the technical. We deeply engage with our clients’ challenges and needs, whether it’s in the comfort of a store or braving the rain to ensure success in the field. This is how we build trust, solid partnerships, and results that benefit everyone.
Want to learn more about how SpecialOne can help you with observability and digital experience monitoring practices using a 100% flexible and cost-effective platform for your business?
Schedule a live demo of the SpecialOne platform with one of our experts now.